New post: How to Write Fear-Fueled Openings Readers Will Be Too Scared to Ignore

I talk a lot about the importance of headlines, but in reality, they're just the first link in the chain.

If your introduction is weak, a great headline won't save you. Readers will bounce anyway.

But if you want a guaranteed way to keep them reading - try scaring the crap out of them:

How to Write Fear-Fueled Openings Readers Will Be Too Scared to Ignore

Talk soon,

Jon

PS. Remember - sharing is caring! Your writer friends will love this one. :-)

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